Sugar Republic – A Very Sweet Melbourne Experience

Always dreamt of jumping out of a giant birthday cake? Fancied swimming in a pool full of pink bubbles? Maybe even having a confetti shower?

Well your wildest dreams can finally become a reality at Melbourne’s newest immersive experience with a very sweet twist – Sugar Republic.

Sugar Republic - Banana Forest -

Aptly housed in a historic building that was once home to MacRobertson Steam Confectionery Works, birthplace of the iconic Freddo Frog and Cherry Ripe, Sugar Republic is a nostalgic celebration of all things sweet.

This interactive sensory experience will take you back to your childhood, with rooms dedicated to every retro sweet treat you ever enjoyed as a kid.

Sugar Republic - giant birthday cake -

It’s not all play, you get to eat lots of treats as well!

Emma and I went along for a visit and as you can see in the video above, we both had a ball!

Sugar Republic Giant Gumball Machine -

Sugar Republic was inspired by similar sensory exhibitions like Museum of Ice Cream in San Fransisco, but it’s creator Allison Jones has given this experience a very Australian twist.

Sugar Republic - Ice cream -

There is a room dedicated to ice-cream, but here classic Aussie varieties like Bubble-O-Bill and Golden Gaytime take centre stage.

Emma particularly enjoyed the self-service Mr Whippy soft serve ice-cream machine, complete with the option of adding sprinkles or a Flake.

Sugar Republic -

Sugar Republic - ice-cream-

There are 14 different experiences in the exhibition including, a giant gumball machine that you can climb into, a Wheel-o-Treats that spins you up a tasty prize, and the highlight, a giant swimming pool filled with pink bubbles!

Sugar Republic - balloons -

Sugar Republic -

You can also enjoy sweet treats along the way including free lollies and snacks themed to every room.

Emma was a in full sugar rush mode by the end of the experience but thankfully she blew off most of her energy in the ball pit.

Sugar Republic - ball pit -

Sugar Republic - ball pit -

Other fun experiences include:

  • Australia’s first ever neon art wall
  • Doughnut Igloo
  • Fairy Floss Swing
  • Sherbet Rainbow Bridge
  • Mini Cinema
  • Interactive Sprinkle wall

If you need some colour in your life this winter head to Sugar Republic for some whimsy and a whole ton of fun. I guarantee you’ll go home with a smile on your face.

Sugar Republic Melbourne -neon wall -

Sugar Republic Melbourne -


Sugar Republic

WHERE: 379 Smith Street, Fitzroy

WHEN: June 22-August 27

COST: $35 for adults and $25 for children 16 and under. Children two and under are free.
Includes free lollies, treats and ice cream

Book online – no ticket sales at the door
Allow 1.5-2 hrs for your visit


Sugar Republic Melbourne -

My Poppet were invited to an early preview of Sugar Republic with no obligation of coverage – all thought and opinions are my own.

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